How Much Marketing?

Determining and Developing a Marketing Budget

Genius! Marketing's mission is to provide information, resources and consulting to help organizations plan and execute genius marketing. Genius Marketing is marketing that results in sales.

In this course we tackle the difficult subject of marketing budgets. How budgets are developed. Common mistakes companies make when considering marketing budgets. And considerations beyond a financial budget.

There is video that will detail a process of how to determine your marketing needs and articles and downloadable resources to help you work through your own marketing pipeline and budget development.


Your Instructor


Stephen L. Eckert
Stephen L. Eckert
I help business owners get the most of out of their marketing. My clients care about their company image and how their company is perceived in the marketplace. But they don’t have the time to directly manage everything themselves. In fact, they often have multiple vendors and in-house staff working on various parts of marketing, digital, PR and advertising. If they even have anyone covering all of those areas. Too often marketing is start/stop. No consistency. It drives my clients crazy that marketing isn’t working. They need an experienced leader they can trust to help them get the most out of their marketing.
I make it work through three steps: Organize, Optimize and Operationalize Your Marketing
Organize
You can’t manage what you don’t know. I will audit and evaluate everything going on in your marketing, in-house and through external vendors. You’ll receive a clear report of where you are and where you want to go. We’ll walk through a planning process based on your sales and financial goals. We’ll develop budgets and action plans. Ready to roll…
Optimize
Online and digital, traditional, PR, direct marketing… how do you get the most out of these tactics? I will help you get better results by working from an organized plan (see step 1), understanding your brand, your sales culture, your unique selling proposition and delivering the right message to your target market(s). I will help you manage your marketing or manage it for you and report to you like a VP of Marketing. Things are happening…
Operationalize
The problem most companies have - big and small - is making marketing a functioning department. Especially when that “department” is made up of dual-role staff (like you - you have another job but do some marketing and sales tasks) plus a handful of vendors who provide some piece of the marketing output. I will help you operationalize your marketing - not by adding staff in a department, but by building accountability and reporting that keeps you in control. I can take on the role of implementation and ongoing management or share it with you. Keep improving…
If you are a business owner who needs a trusted advisor to work with you to organize, optimize and operationalize your marketing, contact me about a complimentary 30-minute discovery conversation.

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
Please use the comments section of a lecture to ask questions or share concerns. We will respond and determine an appropriate solution.

Don't miss the opportunity to develop a marketing budget not based on guesses but based on goals and performance. This course will help you develop your marketing plan and project the correct amount of marketing to meet your strategic goals.

Get started now!